The Experiential Entertainment Design Process
Start with the magic you’ve already built and add new value
Every venue, brand, and experience arrives with assets — a space, an identity, IP, a loyal audience, a cultural moment. Most immersive experience designers start from scratch. We start from what you have and ask a different question: What could your experience become?
That question is twenty years old. It’s the same one Robb Wagner asked at the MTV VMAs, on Disney concert tours, aboard the world’s largest cruise ships, and at the moment Michael Jackson became a 3D concert event. The answer is always different. The approach never is.
See twenty years of that approach in action.
Pictured below: Immersive experience design for Topgolf designed for the 2026 World Cup and everything after.
Before
A space where people watch sports.
System
A repeatable set of assets.
After
A space where people experience sports.
One Design
Not Five Departments
Most productions divide the design work. By the time the doors open, nobody owns the whole thing.
Stimulated-Inc. doesn’t think like this. Live performance, video content, scenic, environment, lighting, and sound are not separate jobs handed off to separate vendors. They are one experience, designed together from the first conversation, so that when the biggest moment arrives, everything feels like one.
That’s not a workflow. It’s a belief. And it changes everything about what gets built.
Whether you’re activating for a World Cup, a championship run, a brand partnership, or a recurring series of cultural events, Stimulated-Inc. designs the experience once and builds it to work again and again.
If you’re ready to transform your space into something your guests will never forget — and an asset you’ll activate for years — let’s talk.
Book a call with Stimulated-Inc. founder Robb Wagner.