Molding & Breaking Process Videos

Case Study: Carnival Cruise Line


CONVERGED REALITY – Above See how a dancer commands a body of water with his movements onboard a Carnival cruise ship.


VIRTUAL CAST EXTENSION – Above See how 100 virtual performers to Carnival Cruise Line’s LED screens.


CONVERGED REALITY – Above See how Carnival takes its guests breath away.


VIRTUAL CAST EXTENSION – Above See Single Ladies multiplied in Carnival’s LED screens.

Below Only 4 of the dancers in the photo below are live on Carnival’s stage. The rest are virtual in an LED screen.


VIRTUAL CAST EXTENSION – Above See Carnival award winning stage production, “Epic Rock”.


Above Only 5 performers in the video above are live on Carnival’s stage. The rest are virtual in an LED screen.

 

What the heck is an adhoc cohort?

Why The Adhoc Cohort™ Is One Key To Innovating Content

By Robb Wagner

Over the course of the past 14 years I’ve been working in the broadcast, film, concert, digital, technology and cruise line industries in parallel. In this series I’m sharing my inside knowledge about bringing top people from disparate industries together to make magic.

At Stimulated-Inc., Adhoc Cohorts let us innovate content for great partners like Carnival Cruise Line. Customer satisfaction and critical acclaim are just two examples of the value this creates for Carnival.

Driving repeat business with the world’s largest cruise line. “Celestial Strings” onboard Carnival Horizon 2018.

The Adhoc Cohort™ is SEP™ (standard experimental procedure) at Stimulated-Inc. Because when ‘best-in-class’ people from disparate industries are brought together to make something new – magic happens.

Case Study #1: Carnival Horizon

In Stimulated-Inc.’s latest entertainment collaboration with Carnival Cruise Line and Director Paul Roberts (One Direction, Sam Smith, X Factor), we reimagined LED screens as a flying bumble bee view that would transcend surreal landscapes. We carefully considered this idea through the lens of Carnival’s guests, envisioning endless time-travel through a fantasy incarnation of the four seasons. We imagined seamless interactivity between live performance and digital content, every photon inciting an emotion. Our dream for Carnival’s guests was bigger than letting them just go ‘to’ surreal destinations, but deeper ‘into’ them instead, in a 40 minute fantasy journey.

How? Who? Impossible? A lesson learned from Michael Jackson. When people said “It can’t be done”, he said, “That’s why we have to do it.”

Enter the need for the adhoc cohort.

The bumble bee POV inspired us to R&D video game technology during our Phase One. We deep-dove with the experts and explored a theory that adding video game creative development and technology to our strategy was worth exploring. We successfully experimented. But this was only one piece of the experiment. We also found reasons to draw from other industries such as feature film for its VFX innovation, and live-events for its big-format motion graphics innovation. We sought-out and brought together top global talent from each of these industries and molded them with ourselves into an Adhoc Cohort.

This is when things get exciting. When great people are pushed out of their comfort zone great things tend to happen.  It often takes a beat-or two-or three, for the individuals in the Adhoc Cohort to figure out what the heck we’re trying to do and how they’re possibly going to help. They start-off thinking we’re crazy. But there’s always that ‘a-ha’ moment when “You mean I’m not doing the same thing I did yesterday?” ignites a spark, and the work goes crazy.

Carnival Cruise Line’s “Celestial Strings” exceeded even the greatest of expectations.

“The theater’s LED screens provide not only a background but interact with the players becoming performers in their own right.” – Beyond Ships

The art of the Adhoc Cohort takes years to master. They take a sixth sense to bring together, require specialized project management, and are unwieldy without specialized workflows, procedures and tools.  Adhoc Cohorts are global so they work 24/7, a blessing and a curse. All the extra effort we put into Adhoc Cohorts is worth it to us, because nothing is more satisfying than exceeding expectations for great partners like Carnival Cruise Line and their guests.

“The audience had an overwhelmingly positive reaction to this sophisticated programming.” – Beyond Ships

Feel free to email me if you want to know more. -Robb Wagner

Molding & Breaking

PHASE 1

MOLD

  1. Learn everything we can about you, your goals and your audience.
  2. Bring together an adhoc cohort of experts.
  3. Deep dive with experts and mold your project.
  4. Present recommendations & options.
  5. Agree on direction.
  6. Agree on budget & schedule ranges.

 

PHASE 2

PLAN

  1. Grow the adhoc cohort.
  2. Lock creative direction.
  3. Make detailed roadmaps.
  4. Program Stimulated.Works.
  5. Close loops on all questions.

 

PHASE 3

EXECUTE

  1. Create the project assets.
  2. Integrate assets into the final product.
  3. Rehearse & refine.
  4. Modify assets as required.
  5. Sign off on the final product.
  6. Go live.

 

PHASE 4

BREAK

  1. Archive project assets.
  2. Break the mold.

FREELANCE SYSTEMIZED

STIMULATED.WORKS. BETTER THAN ORDINARY FREELANCE. GUARANTEED.

“A unique, smart and very effective way of creating great content.”
– Dan Hadley, Production Designer, Foo Fighters

“The secret weapon my clients use to tap into the global workforce of design & animation talent.”
– Joel Pilger, Creative Business Consultant, RevThink

FREELANCE  REVOLUTIONIZED

Five years ago Stimulated-Inc. set out to revolutionize a way to let the world’s best freelance artists give us their best work.  The experiment worked better than planned.

“I imagined a system that would let the world’s best freelance artists bid to work on our jobs. I imagined a system that would let the world’s best freelance artists give us their best work. For the past five years Stimulated.Works has exceeded my wildest expectations. I’m willing to bet it will do the same for other companies who try it.”
– Robb Wagner, Founder, Stimulated-Inc.

FREELANCE  VALUIZED

OVERSIGHT
Get the assurance that comes with job supervision.

SUPPORT
Access Project Managers & Producers online & on phone.

KNOWLEDGE
Attain the knowledge that will let the world’s best freelance artists give you their best work.

TECHNOLOGY
Gain access to the required technology that lets artists give you their best work.

WORKFLOW
Follow a reliable roadmap to successful execution every time.

SIMPLICITY
Enjoy an on-demand system that simplifies your daily activities.

POWER
Master the art of getting the best work from the world’s best freelance artists.

FOR ABOUT THE SAME COST AS ORDINARY FREELANCE.

FREELANCE  GUARANTEED

SATISFACTION GUARANTEE
If you are not satisfied with a final product pay what you feel the work is worth.

OPT OUT PROTECTION
If you are not satisfied with a final product opt out for a percentage.

Call 818-853-9000 x1

Choose a date & time for a call to find out more

Dopamine

“A dopamine release tells the brain that whatever it just experienced is worth getting more of. And that helps people change their behaviors in ways that will help them attain more of the rewarding item or experience.”
– Bethany Brookshire, Science News For Students

DOPAMINE ACTIVATES CURIOSITY, EXCITEMENT & WONDER.

IT ACTIVATES THE PLEASURE CENTERS IN OUR BRAIN.

“Surprise, mystery and anticipation boost our dopamine levels, which triggers attraction and excitement. When new stimuli are involved, our brain releases more dopamine giving us a shot of pleasure.” TEDx

“Surprise by definition feeds off our love for the unexpected. Surprise is your brain’s way of alerting you to pay attention, which in turn activates curiosity, excitement and wonder.” TEDx 

The second it was over, we wanted to see it again.”
-Cruise Radio

That’s Dopamine

EXPERIENCE THE BEAUTY OF GLOBAL COLLABORATION

STIMULATED.WORKS ANIMATION STUDIO

Stimulated.Works™ is an animation studio that looks at global collaboration differently than firms look at the outsourcing of production.

When we considered the role of global collaboration in our company, we made long-term investments to develop collaborative capabilities. We redesigned our company to increase the effectiveness of these efforts.

We go beyond simple wage arbitrage, asking partners to contribute knowledge and skills with a focus on innovation.

Here’s what people in different industries are saying…

“A unique, smart and very effective way of creating great content.”
– Dan Hadley, Production Designer, Foo Fighters

“Their animation make our reels sizzle.”
– Tim Bock, SVP Unscripted & Alternative, Global Road Entertainment

“The secret weapon my clients use to tap into the global workforce of animation talent.”
– Joel Pilger, Creative Business Consultant, RevThink

See for yourself

Call us today 818.853.9000 X1

Project Refill 90™

STIMULATED.TV – PRODUCE WITH PURPOSE™ 

Stories To Mobilize People™

You’ve never seen this campaign before.

Registered: Writers Guild of America – Copyright 2018 © Stimulated-Inc. All Rights Reserved

Project Refill 90

MISSION – Increase refillable water bottles on soccer fields

Water and plastic are multi-billion dollar industries with problems to solve.

  • Project Refill 90™ innovates, implements and showcases solutions.
  • Project Refill 90™ educates, inspires, and mobilizes youth soccer players and their families.
  • Project Refill 90™ is a multi-channel media and experience campaign.

5-PILLAR APPROACH™ – Brand. Talent. People. Platform. Cause.

  • Start-off with a mass body of people
  • Ask people to buy into a lifestyle rather than a product
  • Make your most active users part of your story

Project Refill 90 Pillars

  1. Brands: (In-development)
  2. Talent: Professional MLS soccer players. Soccer influencers
  3. People: Youth soccer players & parents. MLS soccer fans.
  4. Platform: Stimulated.TV. Pillar partner channels
  5. Causes: Algalita + Surfrider Foundation

PROJECT REFILL 90™ CONCEPTS – [IN DEVELOPMENT]

  • Distribute refillable bottles at soccer fields
  • Ongoing media production, distribution & PR
  • Innovate a next-generation water refill solution for soccer fields
  • Promote events at professional soccer matches
  • Produce local events in soccer communities
  • Hold contests
  • Innovate gear made from recycled plastic
  • Add refillable bottles to youth soccer kits
  • Develop new field-side water rules
  • Refill 90 Cup™
  • Refill 90 Heroes™
  • Refill 90 Tank™
  • Bottle art

FOR BRANDS – THIS IS AN OPPORTUNITY TO INSPIRE CONSUMERS BY SHOWING WHAT YOUR BRAND STANDS FOR

READ WHY

Nonprofit brands and cultural brands may have just as much or actually more power to [mobilize people] than some of the biggest for-profit brands that spend billions of dollars in marketing. The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them. Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” –ENSO/Quadrant Strategies survey of 6,000 consumers

Read the full report on Fast Company

“The most successful brands in the digital age focus on users not buyers. Purchase brands focus on the “moments of truth” that happen before the transaction, such as researching, shopping, and buying the product. By contrast, usage brands focus on the moments of truth that happen after the transaction, whether in delivery, service, education, or sharing. The benefits of shifting from purchase to usage are reinforced by our research.” -SAP, Siegel+Gale, and Shift survey of 5,000 US consumers

Read the full report on Harvard Business Review

CONTACT

Email Robb Wagner or call 818-853-9000 x1

STIMULATED.TV PRODUCE WITH PURPOSE

Registered: Writers Guild of America – Copyright 2018 © Stimulated-Inc. All Rights Reserved

Stimulated.TV

PRODUCE WITH PURPOSE™ 

Stories To Mobilize People™

Hello! We’re Stimulated.TV

  • Mission based stories should be told in ways that are powerful enough to move people
  • We stimulate emotion with pictures & video
  • Stimulated.TV is a media studio that partners with mission based organizations

NONPROFITS

YOU NEED TO TELL YOUR STORIES IN PICTURES AND VIDEO

READ WHY

Every nonprofit is in constant need, but many fall short of their goals because they aren’t experts at using media to mobilize people.

“When you fall into the trap of creating a laundry list of your daily activities, you run the risk of overwhelming the reader and losing their attention.” – Lindsay Crossland, The Salvation Army

Stimulated.TV knows how to stimulate emotion with stories about your mission in pictures and video.

“We have a tendency to create content heavy websites when people want to see your stories in pictures and video.” – Gloria Horsley, Open To Hope

We are emotional content experts adept at innovating media & technology.

“All nonprofits are passionate about their cause but a lot need help using media to mobilize people. We help by bringing together emotional stories in pictures & video, clear calls to action and innovative technology. – Robb Wagner, Stimulated.TV

BRANDS

YOU CAN INSPIRE CONSUMERS BY SHOWING WHAT YOUR BRAND STANDS FOR

READ WHY

Nonprofit brands and cultural brands may have just as much or actually more power to [mobilize people] than some of the biggest for-profit brands that spend billions of dollars in marketing. The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them. Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” –ENSO/Quadrant Strategies survey of 6,000 consumers

Read the full report on Fast Company

“The most successful brands in the digital age focus on users not buyers. Purchase brands focus on the “moments of truth” that happen before the transaction, such as researching, shopping, and buying the product. By contrast, usage brands focus on the moments of truth that happen after the transaction, whether in delivery, service, education, or sharing. The benefits of shifting from purchase to usage are reinforced by our research.” -SAP, Siegel+Gale, and Shift survey of 5,000 US consumers

Read the full report on Harvard Business Review

Stimulated.TV is a sister-company of Stimulated-Inc. Original In Every Sense

STIMULATED.TV – PRODUCE WITH PURPOSE

Stories To Mobilize People™

The Pillar System™

INSPIRE CONSUMERS BY SHOWING WHAT YOUR BRAND STANDS FOR

 

MAKING BRAND CONTENT & CAMPAIGNS WITH A PURPOSE.

SHIFTING FOCUS ON CONSUMERS FROM BUYERS TO USERS.

WHY

Nonprofit brands and cultural brands may have just as much or actually more power to [mobilize people] than some of the biggest for-profit brands that spend billions of dollars in marketing. The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them. Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” –ENSO/Quadrant Strategies survey of 6,000 consumers

Read the report on Fast Company

“The most successful brands in the digital age focus on users not buyers. Purchase brands focus on the “moments of truth” that happen before the transaction, such as researching, shopping, and buying the product. By contrast, usage brands focus on the moments of truth that happen after the transaction, whether in delivery, service, education, or sharing. The benefits of shifting from purchase to usage are reinforced by our research.” -SAP, Siegel+Gale, and Shift survey of 5,000 US consumers

Read the report on Harvard Business Review

HOW

Our Pillar System™ brings together 5 pillars with a shared interest and values.

  1. Brand
  2. Talent
  3. Community
  4. Platform
  5. Cause

The 5 pillars form a support structure upon which successful brand content & campaigns with a purpose can be built.

We apply our Molding & Breaking process to build it.

1. INSIGHT AN EMOTION from your message & medium and our inspiration.

2. INNOVATE AN APPROACH to elicit that emotion, directly or indirectly.

3. INCITE A REVELATION as we elicit the emotion in the community.

4. ENTICE THE WORLD with the ripples of the innovation.

WHAT

The Pillar System™ is a new approach to producing successful brand content & campaigns with a purpose.

A WIN FOR THE WORLD

  • Brand increases user community
  • Talent increases revenue
  • Community increases empowerment
  • Platform increases engagement
  • Cause increases donations, engagement and awareness
  • We all help make the world better

If you are a brand, talent, community, platform or cause, let us identify opportunities for you.

Email us to schedule a meeting or call 818-853-9000 x1.