Project Refill 90™

STIMULATED.TV – PRODUCE WITH PURPOSE™ 

Stories To Mobilize People™

You’ve never seen this campaign before.

Registered: Writers Guild of America – Copyright 2018 © Stimulated-Inc. All Rights Reserved

Project Refill 90

MISSION – Increase refillable water bottles on soccer fields

Water and plastic are multi-billion dollar industries with problems to solve.

  • Project Refill 90™ innovates, implements and showcases solutions.
  • Project Refill 90™ educates, inspires, and mobilizes youth soccer players and their families.
  • Project Refill 90™ is a multi-channel media and experience campaign.

5-PILLAR APPROACH™ – Brand. Talent. People. Platform. Cause.

  • Start-off with a mass body of people
  • Ask people to buy into a lifestyle rather than a product
  • Make your most active users part of your story

Project Refill 90 Pillars

  1. Brands: (In-development)
  2. Talent: Professional MLS soccer players. Soccer influencers
  3. People: Youth soccer players & parents. MLS soccer fans.
  4. Platform: Stimulated.TV. Pillar partner channels
  5. Causes: Algalita + Surfrider Foundation

PROJECT REFILL 90™ CONCEPTS – [IN DEVELOPMENT]

  • Distribute refillable bottles at soccer fields
  • Ongoing media production, distribution & PR
  • Innovate a next-generation water refill solution for soccer fields
  • Promote events at professional soccer matches
  • Produce local events in soccer communities
  • Hold contests
  • Innovate gear made from recycled plastic
  • Add refillable bottles to youth soccer kits
  • Develop new field-side water rules
  • Refill 90 Cup™
  • Refill 90 Heroes™
  • Refill 90 Tank™
  • Bottle art

FOR BRANDS – THIS IS AN OPPORTUNITY TO INSPIRE CONSUMERS BY SHOWING WHAT YOUR BRAND STANDS FOR

READ WHY

Nonprofit brands and cultural brands may have just as much or actually more power to [mobilize people] than some of the biggest for-profit brands that spend billions of dollars in marketing. The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them. Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” –ENSO/Quadrant Strategies survey of 6,000 consumers

Read the full report on Fast Company

“The most successful brands in the digital age focus on users not buyers. Purchase brands focus on the “moments of truth” that happen before the transaction, such as researching, shopping, and buying the product. By contrast, usage brands focus on the moments of truth that happen after the transaction, whether in delivery, service, education, or sharing. The benefits of shifting from purchase to usage are reinforced by our research.” -SAP, Siegel+Gale, and Shift survey of 5,000 US consumers

Read the full report on Harvard Business Review

CONTACT

Email Robb Wagner or call 818-853-9000 x1

STIMULATED.TV PRODUCE WITH PURPOSE

Registered: Writers Guild of America – Copyright 2018 © Stimulated-Inc. All Rights Reserved

Stimulated.TV

PRODUCE WITH PURPOSE™ 

Stories To Mobilize People™

Hello! We’re Stimulated.TV

  • Mission based stories should be told in ways that are powerful enough to move people
  • We stimulate emotion with pictures & video
  • Stimulated.TV is a media studio that partners with mission based organizations

NONPROFITS

YOU NEED TO TELL YOUR STORIES IN PICTURES AND VIDEO

READ WHY

Every nonprofit is in constant need, but many fall short of their goals because they aren’t experts at using media to mobilize people.

“When you fall into the trap of creating a laundry list of your daily activities, you run the risk of overwhelming the reader and losing their attention.” – Lindsay Crossland, The Salvation Army

Stimulated.TV knows how to stimulate emotion with stories about your mission in pictures and video.

“We have a tendency to create content heavy websites when people want to see your stories in pictures and video.” – Gloria Horsley, Open To Hope

We are emotional content experts adept at innovating media & technology.

“All nonprofits are passionate about their cause but a lot need help using media to mobilize people. We help by bringing together emotional stories in pictures & video, clear calls to action and innovative technology. – Robb Wagner, Stimulated.TV

BRANDS

YOU CAN INSPIRE CONSUMERS BY SHOWING WHAT YOUR BRAND STANDS FOR

READ WHY

Nonprofit brands and cultural brands may have just as much or actually more power to [mobilize people] than some of the biggest for-profit brands that spend billions of dollars in marketing. The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them. Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” –ENSO/Quadrant Strategies survey of 6,000 consumers

Read the full report on Fast Company

“The most successful brands in the digital age focus on users not buyers. Purchase brands focus on the “moments of truth” that happen before the transaction, such as researching, shopping, and buying the product. By contrast, usage brands focus on the moments of truth that happen after the transaction, whether in delivery, service, education, or sharing. The benefits of shifting from purchase to usage are reinforced by our research.” -SAP, Siegel+Gale, and Shift survey of 5,000 US consumers

Read the full report on Harvard Business Review

Stimulated.TV is a sister-company of Stimulated-Inc. Original In Every Sense

STIMULATED.TV – PRODUCE WITH PURPOSE

Stories To Mobilize People™

The Pillar System™

INSPIRE CONSUMERS BY SHOWING WHAT YOUR BRAND STANDS FOR

 

MAKING BRAND CONTENT & CAMPAIGNS WITH A PURPOSE.

SHIFTING FOCUS ON CONSUMERS FROM BUYERS TO USERS.

WHY

Nonprofit brands and cultural brands may have just as much or actually more power to [mobilize people] than some of the biggest for-profit brands that spend billions of dollars in marketing. The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them. Whereas in the 21st century, the great brands will inspire people around something bigger than just consumption and will actually inspire people around the mission, the purpose that the brand stands for.” –ENSO/Quadrant Strategies survey of 6,000 consumers

Read the report on Fast Company

“The most successful brands in the digital age focus on users not buyers. Purchase brands focus on the “moments of truth” that happen before the transaction, such as researching, shopping, and buying the product. By contrast, usage brands focus on the moments of truth that happen after the transaction, whether in delivery, service, education, or sharing. The benefits of shifting from purchase to usage are reinforced by our research.” -SAP, Siegel+Gale, and Shift survey of 5,000 US consumers

Read the report on Harvard Business Review

HOW

Our Pillar System™ brings together 5 pillars with a shared interest and values.

  1. Brand
  2. Talent
  3. Community
  4. Platform
  5. Cause

The 5 pillars form a support structure upon which successful brand content & campaigns with a purpose can be built.

We apply our Molding & Breaking process to build it.

1. INSIGHT AN EMOTION from your message & medium and our inspiration.

2. INNOVATE AN APPROACH to elicit that emotion, directly or indirectly.

3. INCITE A REVELATION as we elicit the emotion in the community.

4. ENTICE THE WORLD with the ripples of the innovation.

WHAT

The Pillar System™ is a new approach to producing successful brand content & campaigns with a purpose.

A WIN FOR THE WORLD

  • Brand increases user community
  • Talent increases revenue
  • Community increases empowerment
  • Platform increases engagement
  • Cause increases donations, engagement and awareness
  • We all help make the world better

If you are a brand, talent, community, platform or cause, let us identify opportunities for you.

Email us to schedule a meeting or call 818-853-9000 x1.

 

Diabetes Video Content

PILOT – Daily Habits To Avoid Complications and Live Better™ 

“The thought that diabetics can live better than other people intrigued us. Instead of overwhelming diabetics with information, our idea is user-friendly videos that can help diabetics emotionally and physically.”
-Robb Wagner, Executive Producer

“Diabetics need practical, easily consumable information and advice from trusted, caring authorities.”
-Dr Jorge Rodriguez, Diabetes Expert

We use analytics and expert research to understand the emotions of diabetes, and answer with practical advice diabetics can use in their everyday lives.

PILOT VIDEO #1 ACCEPT YOUR DIABETES

PILOT VIDEO #2 UNDERSTAND YOUR DIABETES

PILOT VIDEO # 3 CONTROL YOUR DIABETES

PILOT VIDEO # 4 EXERCISE

PILOT VIDEO # 5 PROTEIN

PILOT VIDEO # 6 CARBS

About Stimulated-Inc. Medical Video Content

The medical community is absolutely brimming with possibilities for online video, as patients demand greater transparency and education from doctors and other medical professionals. Hospitals and institutions could use video for continuing education for personnel or for explanation of benefits. Moreover, they could make a full suite of videos with the general public in mind, both to market specific healthcare institutions – think patient testimonials or in-network doctor bios – and to provide education on medical conditions and procedures. There’s even a tremendous opportunity for the healthcare industry to provide instruction videos for patients – how to prepare for a procedure, pharmaceutical directions, and the like.

Call Robb Wagner at 818-853-9000 x1

Holiday Media Shows

Have you considered creating a media show to make your destination THE destination this holiday season?

We are movers-and-makers of moving experiences and moving pictures that move people.

“It’s rare that you come across a company like Stimulated-Inc. We’ve had the pleasure of working with Robb Wagner and his team for seven years now at Carnival Cruise Line. I think the true testament of what Robb does is in the compliments we get night after night from our guests.” – Sarah Beth Reno, VP Entertainment, Carnival Cruise Line

We can work with you to transform your venue into a holiday media experience that will stimulate senses.

This holiday season stimulate emotion with innovation.

We can create your Holiday media show for your existing video screens, or we can work with our nationwide partner network to supplement your existing screens with LCD screens, LED screens, even projection mapping to suit any scale.

We are innovators of seamless human and digital interactivity. If you want to develop an experience that includes interactive live performance, we can do that too.

Be seen, heard, felt & shared this holiday season.

Call 818-853-9000 to schedule a meeting.

Robb Wagner

Founder & CEO, Stimulated-Inc.

Leading an eclectic range of clients, Robb Wagner’s credentials demonstrate a track record of revolutionizing entertainment for a diverse list of household entertainment brands and celebrities.

It’s almost impossible to not have seen Robb Wagner’s work over the past 14 years. He spearheaded P. Diddy’s virtual duet with posthumous Notorious B.I.G. at the MTV Video Music Awards, orchestrated the live direction of Disney’s Miley Cyrus & Hannah Montana: Best Of Both Worlds 3D Concert Film, led the production of Michael Jackson’s This Is It 3D concert, directed interactive dance performance for ABC’s Dancing With The Stars, produced award winning media shows for Carnival Cruise Line and designed concert visuals for Foo Fighters tours.

Robb’s creative breakthroughs have raised the bar on big and small screens, where his game changing interactive visuals have, by default, become integral to the full production through forever seamless human & digital interactivity.

With an ingenious brain that rejects repetition, Robb’s a stickler for problem solving, being purely motivated by the impossible. In every production, Robb plants paramount core ingredients of see, hear, feel and share in generating interactive, emotionally charged audience experiences. He shatters technological limitations, continuously intertwining fantasy with reality.

Robb’s embryonic signature rose in the early 2000s, producing VH1 ‘Big In 03’, a year-end pop-culture roast and ‘G-Phoria’, the first-ever award show for gamers. MTV sought out Robb in 2004 to head-up the creative and technical programming of 50 video screens for the VMAs. Nothing like this had been attempted before (Robb’s de facto calling card). With Shakira perpetually morphing within the 60ft tall video screens, Robb proved his belief that visuals were a core narrative to entertainment.

With rapid heavyweight industry attention, Stimulated-Inc. was formed. Iconic TV shows such as the Oscars and bands like Def Leppard came knocking, craving to offer their audiences eye reeling shows: Robb’s work took Def Leppard tour audiences down memory lane with behind-scenes, never-before-seen career history archive footage, triggering raw emotions from fans. Kenny Ortega and Disney commissioned Robb to help transform Disney’s ‘High School Musical’ TV-movie into a multi-dimensional concert tour. To bring this idea to life Robb and his Stimulated-Inc. team had to reverse edit Disney’s film, synchronizing unused footage into the big concert screen. The result was a larger than life event featuring call-and-response performance between live stars singing and dancing live on the stage, and filmed stars singing and dancing in the big screen.

Disney’s High-School Musical: The Concert Tour
$33MM Box Office

For Disney’s Hannah Montana 3D Concert Film, Robb was commissioned as the live-directing consultant (DGA) to help strategize and execute the plan to capture the 3D film experience in a single night. The 3D concert film experience was designed to satisfy millions of disappointed fans who couldn’t score tickets for the sold-out tour. Disney and director Bruce Hendricks provided the cinematic expertise, James Cameron’s Pace 3D provided 3D camera expertise and Stimulated-Inc. provided live-directing expertise. Robb led the live 3D digital film-shoot, developing a master script that had all of Hendricks’ big 3D shots mapped and blocked out. During the filmed concert Robb was on headset to the same cinematography team from the Pirates of the Caribbean feature films. Robb choreographed and directed the movements of behemoth 3D techno-cranes, dollies and stedi-cams into precise angles at exact times, capturing all the 3D shots without missing a beat. Disney’s mandate for the production was to capture principal photography in a single night, which was achieved.

Disney’s Miley Cyrus & Hannah Montana: Best of Both Worlds Concert Film
$70MM Box Office / #3 Concert Film Of All Time

By 2008, as a visual content, technology and production leader, Stimulated-Inc.’s clientele included the MTV Movie Awards, Emmys, ESPYs and multiple prime time network game shows including 1 vs 100 and Moment of Truth. Concert spectators were unsure if the Pussycat Dolls were motor biking around the planet in the visual screen, or gunning on two wheels around the stage, just feet away from the mosh pit.

“I really love your work.”
– Mark Burnett, Executive Producer, MTV Movie Awards

“You killed it.”
– Jeff Haddad, Manager, Pussycat Dolls

Kenny Ortega introduced Robb to Michael Jackson who retained him for ‘This Is It’, the first-ever 3D concert tour. Fine tuning Michael Jackson’s creative direction into an executable vision, Robb led the Stimulated-Inc. team that created 3D film segments whereby the audience would continuously be in awe if Michael was live or merged into the screens, taking optical illusion and imagination to new levels. After the King of Pop’s untimely passing, Sony injected the pre-footage into the ‘This Is It’ feature film.

“You accomplished this in spades.”
– Kenny Ortega, Director, Michael Jackson’s This Is It

Michael Jackson’s This Is It
$261MM Box Office / #2 Concert Film Of All Time

Looking to attract new demographics, Carnival Cruise Line headhunted Robb to consult and ultimately commissioned Stimulated-Inc. to realize fully interactive on-ship entertainment. Defying typical show formats, Robb’s work kept guests on their toes: A cast of 12 dancers on a stage multiplied to 60 dancers dueled with interactive screen pre-recorded footage, creating larger-than-life cast grandeur illusions.

“Thank you.”
– Mark Tamis, SVP Carnival Cruise Line

Robb directed the filming of Paula Abdul’s ‘Dream Medley’ performance for ABC’s Dancing With The Stars (Macy’s), in perfect synergy with LED media and projected animations which he also designed. Robb filmed Abdul recreating her career as a leading innovator of music videos, and projected the filmed imagery in sync with animation and Abdul’s live performance, bringing her work to life in a brand new interactive form, on a live television broadcast.

“Robb Wagner is the genius that made my Dream Medley come true.”
– Paula Abdul

Robb joined with YouTube and Spike Jonze as Producer of the first-ever YouTube Music Awards. Utilizing Manhattan’s Basketball City, the revolutionary Live Cinema™ production created individual film-sets with artists and actors performing in scripted debut music videos to a live audience (and live-streamed on YouTube). Artists included Lady Gaga, Eminem, M.I.A. and Arcade Fire with the live music videos generating tens of millions of views on YouTube.

“You facilitated our impossible dreams.”
– Chris Milk, Co-Director, YouTube Music Awards

For the Foo Fighters Sonic Highways Tour, production designer Dan Hadley commissioned Robb to transform video screens into a lighting grid.

“Stimulated-Inc. is a creative company with a unique, smart, and very effective method of creating and delivering great content. I use them almost exclusively for the Foo Fighters tours. The only time I’ve strayed away I’ve regretted it.”
– Dan Hadley, Foo Fighters Production & LIghting Designer

As digital over the top (OTT) pioneers, Robb and Stimulated-Inc. are now focused on Fortune 500 brand entertainment experiences.

They’ve expanded their in-house creative capabilities with the addition of Stimulated.Works™, a production platform for fresh, global execution by an internal cloud pool of creative talent, while forming an online creative collaboration employment marketplace.

THE BEAUTY OF DISTRIBUTED CREATIVE WORK

HOW A GLOBAL WORKFORCE OF CREATIVE TALENT IS CHANGING THE WAY DESIGN, ANIMATION, AND VFX POST-PRODUCTION GETS DONE.

By Robb Wagner

Technological advances and changes in the global economy are increasing the geographic distribution of work in industries as diverse as banking, wine production, and clothing design. Many workers communicate regularly with distant coworkers; some monitor and manipulate tools and objects at a distance. Work teams are spread across different cities or countries. Joint ventures and multi-organizational projects entail work in many locations.
– The MIT Press

At Stimulated, Inc. we added distributed work to our company over three years ago. Why?

  1. Leverage our existing infrastructure.
  2. Increase our capabilities.
  3. Scale while controlling costs.

We accomplished all these things by developing a scalable system built upon our rock-solid workflow. Here I’m sharing how we did it and how you can take advantage of it.

The system consists of three core elements working together to in the most efficient way possible.

  • Process
  • Workforce
  • Technology

4 steps to getting started.

  1. Envision your distributed system.
  2. Document your process.
  3. Vet your workforce.
  4. Choose your technology.

1. ENVISION YOUR DISTRIBUTED SYSTEM

A distributed work system is a global assembly line that never shuts off. For optimal performance your system should be built on smart process, operated by a capable workforce and powered by technology suited for you.

To envision your distributed system, start by identifying capabilities you’re existing infrastructure is missing. Then envision those missing capabilities as distributed resources that compliment your existing infrastructure.

2. DOCUMENT YOUR PROCESS

A distributed work system is a process, so it requires a set of carefully prepared procedures for everyone to follow. Answering these questions will help you break down your process and document your procedures.

  • What are the steps in your process?
  • Who is involved at each step?
  • What tasks are required at each step?

stimulated.works-chart

3. VET YOUR DISTRIBUTED WORKFORCE

Vetting a distributed workforce is an ongoing, time and resource consuming process. Plan on conducting interviews on phone and Skype at off hours, when the rest of the world is awake. When interviewing keep in mind a remote worker must be capable of working with a system, which means following written instructions. We recommend putting top candidates through a ‘test job’ as a final check. The test job typically includes a nominal payment, which pays the worker for their time and helps validate the payment pipeline. Your AP department will thank you.

4. CHOOSE YOUR TECHNOLOGY

With distributed work your in-house team will become tasked with more daily activities. Technology powers your distributed system and helps automate your process.

Technology requirement checklist.

  • Empowers your team with an easy to use solution that simplifies their daily activities.
  • Easy access to assets.
  • Simple way to communicate without losing time.
  • Convenient way to track projects and effortlessly stay up to date.

There are a number of SaaS (software as a service) platforms to try, including Sharefile, Signiant, Wiredrive, Simian, Basecamp, Dropbox, Frame IO and others. Comparing and testing these takes months and there’s a good chance you’ll end up using a combination of SaaS platforms. We found most did one thing well but fell short as an overall solution.

We built our own system (stimulated.works). Feel free to contact us for more information.

stimulated.works

LESSONS IN VR: DISNEY’S HIT 3D CONCERT FILM

ONE SIMPLE QUESTION LEADS TO MILLIONS OF FANS

By Robb Wagner

hannah-2200x1092-01

In an age where just about everybody wants to create VR, what lessons can VR learn from 3D? Was just being 3D enough to create success? Did pointing 3D cameras at a concert make an experience?

CASE STUDY: DISNEY’S HANNAH MONTANA 3D CONCERT FILM

In 2007 I was asked by Disney to help direct the “Hannah Montana 3D Concert Film”. Disney had their Director, a top film team and James Cameron’s ‘Pace’ 3D camera system. But they didn’t have experience filming a live-concert in one take, which is where Stimulated, Inc. stepped in.

We knew going to see the movie would need to be as exciting as attending the concert, so that’s the end-goal we started with. We let that guide our process.

ASK: WHAT IS THE DESIRED EXPERIENCE NEEDED TO CREATE A LASTING IMPRESSION? THEN NEVER COMPROMISE THE VISION.

A typical approach to filming a concert would have been to look at the arena blueprint and ask, “where should we put our cameras to film the concert?” Instead we asked, “how can we create the desired 3D experience?” To find the answer we attended weeks of production rehearsals at Disney Studios in Burbank, followed by weeks of sold-out concerts across the country. Going inside the concert audience was critical. That led us to form a vision for the 3D experience we needed to create.

Director Bruce Hendricks made two key decisions. He put his cameras in the audience and he didn’t try to hide them. Just the opposite, we put the cameras in places where they could become features of the movie. These decisions added unique 3D layers, dimensions and excitement to the film.

By giving the movie-going audience a concert audience POV, we upgraded the movie into an experience. By featuring the cameras we upgraded the experience into an event.

hannah2Starting with the beginning would have only led us to point cameras at a concert. Starting with the end led us to create a once-in-a-lifetime experience for millions of young girls, and a runaway 3D hit movie for Disney.

IMAGINE WHERE YOU WANT YOUR PROJECT TO END UP AND REVERSE ENGINEER A PLAN TO GET THERE.

Will just being VR be enough or will VR need to create the experience? The answer seems obvious and the opportunity is exciting.

rw_vr

Robb Wagner checking out the VR experience at the Directors Guild of America.

 

 

Bacardi Fever

NEW ENTERTAINMENT & MARKETING POSSIBILITIES FOR BACARDI

This page shall remain confidential & proprietary © Stimulated-Inc. 2018 All Rights Reserved
Registered – Writers Guild of America

STIMULATING BACARDI SALES WITH ENTERTAINING INNOVATION

Imagine young partiers around the world fixing their eyes on cortical singeing, emotionally stimulating Bacardi spots distributed to night clubs, bars, events and social media in major markets.

Now envision an innovative media campaign coordinated with an original drink program that can be scaled for the global market and personalized for local targeted markets.

INTRODUCING: STIMULATED DRINK PROGRAMMING

The example film below promotes a hypothetical drink special called Bacardi Fever.  (We produced and directed the original film footage for another project.)

Personalizing Bacardi Fever

If we imagine “Bacardi Fever” as a global initiative with global media and a global drink program, we should also imagine “Bacardi Ibiza Fever™” being targeted to Ibiza and all its partygoers, with its own personalized media and drink program. For the Coachella festival we should imagine “Bacardi Coachella Fever™”. For cruise lines we should imagine “Bacardi Caribbean Fever™”. “For sporting events such as the NBA Playoffs, we should envision “Bacardi Playoff Fever™” and so on. We should plan on each initiative having its own personalized media that speaks directly to its market in a cool new way. 

To understand the range of possibilities for market personalization, see the mocked-up basketball spot below.

Personalization Best Practice: Start breaking through now because others are already doing it.

  • Find out where you can make an impact now.
  • Enter with the least degree of friction.
  • Then evolve.

“In less than four years brands that don’t implement agile and efficient technologies for designing and delivering personalized experiences will fall behind. By 2020 brands adopting the technology and strategies to develop a personalized experience will gain a sustainable competitive advantage over brands that don’t.”
– Adobe

Micro-campaigns like this NBA playoff campaign should be designed throughout the year to align with seasons, holidays and events. Whether global or local, each campaign should speak in a voice & tone that begs to be seen, heard, felt and shared by its targeted market audience.

Future rollouts should include immersive experiences and augmented reality.

We envision helping set Bacardi apart by making sure young consumers get an extra shot of dopamine with every Bacardi drink.

Contact Robb Wagner robb@stimulated-inc.com