Founder & CEO, Stimulated-Inc.
Leading an eclectic range of clients, Robb Wagner’s credentials demonstrate a track record of revolutionizing entertainment for a diverse list of household entertainment brands and celebrities.
It’s almost impossible to not have seen Robb Wagner’s work over the past 14 years. He spearheaded P. Diddy’s virtual duet with posthumous Notorious B.I.G. at the MTV Video Music Awards, orchestrated the live direction of Disney’s Miley Cyrus & Hannah Montana: Best Of Both Worlds 3D Concert Film, led the production of Michael Jackson’s This Is It 3D concert, directed interactive dance performance for ABC’s Dancing With The Stars, produced award winning media shows for Carnival Cruise Line and designed concert visuals for Foo Fighters tours.
Robb’s creative breakthroughs have raised the bar on big and small screens, where his game changing interactive visuals have, by default, become integral to the full production through forever seamless human & digital interactivity.
With an ingenious brain that rejects repetition, Robb’s a stickler for problem solving, being purely motivated by the impossible. In every production, Robb plants paramount core ingredients of see, hear, feel and share in generating interactive, emotionally charged audience experiences. He shatters technological limitations, continuously intertwining fantasy with reality.
Robb’s embryonic signature rose in the early 2000s, producing VH1 ‘Big In 03’, a year-end pop-culture roast and ‘G-Phoria’, the first-ever award show for gamers. MTV sought out Robb in 2004 to head-up the creative and technical programming of 50 video screens for the VMAs. Nothing like this had been attempted before (Robb’s de facto calling card). With Shakira perpetually morphing within the 60ft tall video screens, Robb proved his belief that visuals were a core narrative to entertainment.
With rapid heavyweight industry attention, Stimulated-Inc. was formed. Iconic TV shows such as the Oscars and bands like Def Leppard came knocking, craving to offer their audiences eye reeling shows: Robb’s work took Def Leppard tour audiences down memory lane with behind-scenes, never-before-seen career history archive footage, triggering raw emotions from fans. Kenny Ortega and Disney commissioned Robb to help transform Disney’s ‘High School Musical’ TV-movie into a multi-dimensional concert tour. To bring this idea to life Robb and his Stimulated-Inc. team had to reverse edit Disney’s film, synchronizing unused footage into the big concert screen. The result was a larger than life event featuring call-and-response performance between live stars singing and dancing live on the stage, and filmed stars singing and dancing in the big screen.
Disney’s High-School Musical: The Concert Tour
$33MM Box Office
For Disney’s Hannah Montana 3D Concert Film, Robb was commissioned as the live-directing consultant (DGA) to help strategize and execute the plan to capture the 3D film experience in a single night. The 3D concert film experience was designed to satisfy millions of disappointed fans who couldn’t score tickets for the sold-out tour. Disney and director Bruce Hendricks provided the cinematic expertise, James Cameron’s Pace 3D provided 3D camera expertise and Stimulated-Inc. provided live-directing expertise. Robb led the live 3D digital film-shoot, developing a master script that had all of Hendricks’ big 3D shots mapped and blocked out. During the filmed concert Robb was on headset to the same cinematography team from the Pirates of the Caribbean feature films. Robb choreographed and directed the movements of behemoth 3D techno-cranes, dollies and stedi-cams into precise angles at exact times, capturing all the 3D shots without missing a beat. Disney’s mandate for the production was to capture principal photography in a single night, which was achieved.
Disney’s Miley Cyrus & Hannah Montana: Best of Both Worlds Concert Film
$70MM Box Office / #3 Concert Film Of All Time
By 2008, as a visual content, technology and production leader, Stimulated-Inc.’s clientele included the MTV Movie Awards, Emmys, ESPYs and multiple prime time network game shows including 1 vs 100 and Moment of Truth. Concert spectators were unsure if the Pussycat Dolls were motor biking around the planet in the visual screen, or gunning on two wheels around the stage, just feet away from the mosh pit.
“I really love your work.”
– Mark Burnett, Executive Producer, MTV Movie Awards
“You killed it.”
– Jeff Haddad, Manager, Pussycat Dolls
Kenny Ortega introduced Robb to Michael Jackson who retained him for ‘This Is It’, the first-ever 3D concert tour. Fine tuning Michael Jackson’s creative direction into an executable vision, Robb led the Stimulated-Inc. team that created 3D film segments whereby the audience would continuously be in awe if Michael was live or merged into the screens, taking optical illusion and imagination to new levels. After the King of Pop’s untimely passing, Sony injected the pre-footage into the ‘This Is It’ feature film.
“You accomplished this in spades.”
– Kenny Ortega, Director, Michael Jackson’s This Is It
Michael Jackson’s This Is It
$261MM Box Office / #2 Concert Film Of All Time
Looking to attract new demographics, Carnival Cruise Line headhunted Robb to consult and ultimately commissioned Stimulated-Inc. to realize fully interactive on-ship entertainment. Defying typical show formats, Robb’s work kept guests on their toes: A cast of 12 dancers on a stage multiplied to 60 dancers dueled with interactive screen pre-recorded footage, creating larger-than-life cast grandeur illusions.
– Mark Tamis, SVP Carnival Cruise Line
Robb directed the filming of Paula Abdul’s ‘Dream Medley’ performance for ABC’s Dancing With The Stars (Macy’s), in perfect synergy with LED media and projected animations which he also designed. Robb filmed Abdul recreating her career as a leading innovator of music videos, and projected the filmed imagery in sync with animation and Abdul’s live performance, bringing her work to life in a brand new interactive form, on a live television broadcast.
“Robb Wagner is the genius that made my Dream Medley come true.”
– Paula Abdul
Robb joined with YouTube and Spike Jonze as Producer of the first-ever YouTube Music Awards. Utilizing Manhattan’s Basketball City, the revolutionary Live Cinema™ production created individual film-sets with artists and actors performing in scripted debut music videos to a live audience (and live-streamed on YouTube). Artists included Lady Gaga, Eminem, M.I.A. and Arcade Fire with the live music videos generating tens of millions of views on YouTube.
“You facilitated our impossible dreams.”
– Chris Milk, Co-Director, YouTube Music Awards
For the Foo Fighters Sonic Highways Tour, production designer Dan Hadley commissioned Robb to transform video screens into a lighting grid.
“Stimulated-Inc. is a creative company with a unique, smart, and very effective method of creating and delivering great content. I use them almost exclusively for the Foo Fighters tours. The only time I’ve strayed away I’ve regretted it.”
– Dan Hadley, Foo Fighters Production & LIghting Designer
As digital over the top (OTT) pioneers, Robb and Stimulated-Inc. are now focused on Fortune 500 brand entertainment experiences.
They’ve expanded their in-house creative capabilities with the addition of Stimulated.Works™, a production platform for fresh, global execution by an internal cloud pool of creative talent, while forming an online creative collaboration employment marketplace.