Immersive Entertainment Design
In A World Designed To Separate Us, We Design Immersive Entertainment To Bring Us Together.
Pictured above: “Humanity — The Philharmonic Experience”, Featuring the Award-Winning Photographs of Steve McCurry
Explore Humanity
Every unforgettable entertainment experience begins with a single idea.
Before there’s media, scenery, lighting, choreography, or technology, there must be one creative vision that brings them all together. That’s where Stimulated-Inc. begins.
For more than twenty years, Stimulated-Inc. has created entertainment for television, concert tours, cruise ships, film, and live events. Today, we apply that experience to creating original immersive entertainment —from touring productions and destination experiences to permanent attractions and cultural events.
Whether we’re creating something entirely new or building on an existing idea, IP, or venue, we design every element as one integrated experience from the very beginning.
Case Study: Topgolf
Designing One System for Many Experiences
Before
A space where people watch sports.
The Design
One design. Infinite activations.
After
A space where every game feels like the big event.
The brief was simple but ambitious: create a World Cup watch experience that could transform into an F1 event, a Super Bowl experience, or whatever came next.
We started with what Topgolf already had — LED screens and concert lighting — and designed around them. Where a plain wall needed to disappear, we priced LED panels, found the budget didn’t support it, and designed a better solution: a printed wall in an aluminum frame, built to match the visual language of the video content exactly. Behind it, low-cost LED concert lights make the wall shift color in sync with the screen. Above the LED display, a printed crown — same construction, but dimensional — ties the whole rig together.
The result is a flexible design system built around aluminum frames, interchangeable printed elements, synchronized lighting, and custom media. By replacing only the graphics and show content, the entire experience can be reinvented for the World Cup, Formula 1, the Super Bowl, or whatever comes next. Every element works together as one unified experience.
One Creative Vision
Designed as One Experience
The most memorable entertainment experiences don’t happen when video, lighting, scenery, sound, and performance are designed independently. They happen when every creative discipline is conceived as part of one unified vision.
At Stimulated-Inc., media isn’t added after the scenery is finished. Lighting doesn’t compensate for the video. Scenic doesn’t frame the media. Every element is designed together from the very beginning to perform as one.
That’s how immersive entertainment should be designed.
Whether you’re imagining something entirely new or reimagining an existing venue, attraction, or production, we’d love to help bring it to life.
Book a call with Stimulated-Inc. founder Robb Wagner.