Immersive Director
Robb Wagner makes event video, lighting, and scenery work as one.
Your events have video, lighting, and scenic designers. But do you have someone making sure they’re all building the same thing? When those disciplines work in isolation — or even in some degree of harmony — you can get three good outcomes instead of one outstanding one. Today’s event guests crave immersive experiences, and Robb Wagner knows how to deliver. As your Immersive Director, Robb Wagner is the integrating force that closes the gaps, making the disparate elements disappear into an experience that captivates your guests.
Twenty Years of Experience
MTV Video Music Awards. Disney concert tours. Michael Jackson in 3D. Thirty-plus immersive entertainment titles live today across dozens of cruise ships. Now, Robb Wagner makes your event immersive.
How It Works
Robb joins your creative team not to replace your designers, but to align them — and to ask the questions nobody else is assigned to ask.
Which scenic elements could live inside the video content, erasing the line between the physical and the screen? Which elements in the content could be pulled out of the display and built into the real world? Where are video screens actually necessary, and where could scenery and lighting do the job, for less?
These decisions don’t get made when everyone is heads-down in their own discipline. They get made when someone is looking at the whole system at once.
The process starts with previsualizations: an elevated mood board that gives every discipline a shared target before anyone builds anything. Faster alignment. Bolder work. Less budget lost to course corrections. And because each element is doing its part, the experience gets bigger while the budget goes further.
Pictured below: Immersive World Cup Mood Board created for Topgolf Las Vegas.
