6,500 dealers from around the world gathered at the MGM Arena in Las Vegas for Fiat Chrysler Automotive Group’s launch of its newest car ranges for brands including Chrysler, Fiat, Jeep, Dodge, Ram, Maserati & Mopar.
Seven brand CEOs presented their future vision, backed by a state of the art LED structure that reached into the audience.
Robb Wagner commanded the media mission working with the seven brands and their agencies of record.