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About Next Vegas

Next Vegas—from Stimulated-Inc.—is the new high-octane creative think tank and development hub uniting elite minds from entertainment, broadcast, film, concerts, theater, experiential, theme parks, and cruise ships. We’re here to push brands and destinations to the forefront of immersive and experiential entertainment—creating powerful new music and video-driven experiences that give people a real reason to go out, connect, and feel something unforgettable.

We don’t make music. We build video-integrated experiences around it.

Our Origin Story

We were born to break the mold.

Stimulated-Inc. was launched in 2005 to reimagine the MTV Video Music Awards, transforming traditional live performances into groundbreaking, video-integrated spectacles. That year, we delivered cutting-edge screen productions for artists like Rihanna, Fall Out Boy, Green Day, Ludacris, Shakira, The Killers, Snoop Dogg, Coldplay, 50 Cent, My Chemical Romance, and Kelly Clarkson—setting a new standard for how live televised music events could look, feel, and connect.

From there, we expanded into the concert world—bringing the same high-impact, video-driven energy to top-tier tours, from Pussycat Dolls to Def Leppard to Disney’s Cheetah Girls to Foo Fighters and beyond, turning live shows into cinematic, immersive experiences that fans would never forget.

2005-2009: Building Global Phonemena

  • Transformed Disney’s High School Musical into a global concert tour—expanding the brand’s cultural footprint and generating over $33 million in ticket sales, along with major boosts in merchandise, soundtrack sales, and international visibility.

  • Elevated Disney’s Hannah Montana into a 3D theatrical experience—turning a sold-out tour into a $70M global box office phenomenon and launching Miley Cyrus’s solo career.

  • Brought Michael Jackson’s final creative vision to life with This Is It—delivering immersive media that contributed to a $261M global box office triumph.

2010-2025: Reinventing the Game

After the Great Recession, Robb Wagner returned to his creative roots by:

  • Reinventing cruise ship entertainment for the world’s largest cruise line—replacing outdated revue-style shows with scalable, media-integrated productions that drove guest satisfaction and boosted NPS scores (a measure of customer loyalty and satisfaction) fleet-wide.

Now: Building What’s Next

Today, post-pandemic, Robb is doing it again—only bigger, bolder, and more immersive.
Splitting his time between Las Vegas and his El Segundo creative studio, he’s putting boots on the ground and vision in the clouds—helping brands create unforgettable, scalable experiences for the new era of audience engagement.

Next Vegas isn’t just where we came from. It’s where entertainment is going.

 

Your Next Vegas Journey

At Next Vegas, we don’t just offer services—we design your roadmap to bold, unforgettable audience experiences.
Our phased approach is strategically built to move your project forward with momentum while limiting your risk and controlling your investment at every stage.

This model also allows us to rapidly estimate costs for upcoming phases, so you can understand potential investments early and make quick, confident decisions as you move forward.

You progress step-by-step—only when you’re confident and ready to scale.

Here’s how we build your future:

Phase 1—Opportunity Charrette

Discover what’s possible.

We kickstart the journey by unlocking your property’s immersive and experiential potential through a high-energy strategy workshop.

$15,00-$25,000+

Phase 2—Concept Sprint

Shape the vision.

In just two weeks, we develop an immersive, experiential concept—mapping out narrative, media, and monetization pathways.

$25,000-$35,000+

Phase 3—Vision Reel Package

Sell the dream.

We produce a cinematic teaser that captures the full emotional and creative power of your next experience—ready for pitching, marketing, or internal buy-in.

$25,000-$35,000+

Phase 4—Show System Design Blueprint

Engineer the reality.

We craft a creative-tech blueprint, complete with technical specs, integration planning, and vendor roadmaps to bring the vision to life.

$30,000-$50,000+

Phase 5—Pilot Production

Test the future.

We build and install a real-world proof-of-concept experience—including media, design, and live audience engagement data collection.

Cost based on vision.

Phase 6—IP Activation

Expand the universe.

We develop scalable formats that turn your new experience into permanent installations, with the flexibility to expand into live events, touring shows, or pop-up brand worlds—ready to engage new audiences globally.

Cost based on vision.

Ready to Build What’s Next?

Let’s turn ambition into action, and imagination into experience.

Who It’s For

  • Theme Parks & Resorts
  • Cruise Lines & Casinos
  • Sports Teams, Venues & Stadiums
  • IP Owners & Franchise Builders
  • Streaming Platforms & Performing Artists