Refill90 was born from a simple idea

What if football could help save the planet?

The vision came from Robb and Pam Wagner, who saw the problem firsthand as youth soccer parents—sidelines overflowing with single-use plastic, and a generation of kids growing up in need of better habits and stronger values.

Pam, a scientist with a degree in microbiology, brought a critical layer of insight to the mission. Her background in science, combined with her experience as a board member of Hollywood FC—one of Los Angeles’ most respected youth soccer clubs—was instrumental in shaping the vision for Refill90. She understood both the science and the soccer, helping forge a mission that could authentically connect with players, coaches, and families from the grassroots up.

But purpose alone isn’t enough. The brand had to feel real.

That’s why Robb brought in Ford Wagner as Creative Director. A true insider in global football culture, Ford brought the voice, aesthetic, and energy that made Refill90 resonate with players and fans alike. His creative leadership ensured Refill90 was never a preachy green campaign—it was a culture-first statement with purpose built in.

The response was instant. Kids, parents, supporters, and officials embraced the brand from day one. You couldn’t go to a soccer field in Southern California without spotting a Refill90 sticker on a water bottle.

Then the pandemic hit—and like many grassroots movements, we were set back. But now, Refill90 is back in a new form: as a marketing arm for any soccer organization looking to connect with players and supporters who care about the game, each other, and our planet.

Refill90 is more than a brand—it’s a movement.
Fueled by design. Rooted in purpose. Repped by those who give a damn.

It’s just one expression of what Stimulated Football stands for:
Creative innovation. Genuine football culture. Purpose with punch.

Protect the Pitch.
For the love of the game—and the only planet we’ve got.