Robb Wagner
Founder, Stimulated-Inc.
Creator of Stimulated.Works
“I want my clients to dream dangerously.”
With roots as an experiential media artist, Robb Wagner works at the intersection of impossible and live.
He earned his membership in the Directors Guild of America as a live Associate Director on major broadcast events and award shows. In 2004, he found his true calling when MTV asked him to oversee the video screens for the MTV Video Music Awards in Miami.
The show was a learning experience. MTV said they wanted to do it again. Robb told them they had to do it differently. They said, “What do you mean?” Robb said, “Let me show you.” Stimulated-Inc. was born.
He launched his studio in 2005 as the antidote to the mundane, cut-and-paste content being forced onto LED video screens at major broadcast events.
Robb became MTV’s first-ever “Screens Producer.” Instead of treating screens as extensions of scenery or lighting, he saw a bigger opportunity: use screens as an extension of the performance itself.
Television and concerts embraced the idea. Artists and organizations including Def Leppard, The Pussycat Dolls, Disney Concerts, and Foo Fighters asked Robb to do for their live performances what he had pioneered on television.
Inside those environments, Robb saw a pattern: people, budgets, and creative ambition were being incinerated by broken workflows.
At a certain point, he’d had enough. He stopped accepting the status quo and started building his own solutions to make radical creativity deliverable.
Robb became the go-to in Hollywood for ambitious projects that had never been done before:
- Fifty video screens at the MTV VMAs
- A Disney concert where half the cast appeared on screens, not the stage
- A Disney concert tour transformed into a 3D moviegoing experience
- A 3D Michael Jackson concert
With no existing paths to follow—and refusing to accept broken systems—Robb forged his own.
Applying his solutions across television, concerts, film, and live entertainment, Robb became a trusted cross-industry collaborator known for translating ideas between formats and creating new genres. Each new project benefited from the last. So did everyone who worked with him.
Stimulated-Inc. grew rapidly between 2005 and 2010. After the Great Recession shuttered much of the industry, Robb sold his Los Angeles building in 2011 and decided physical infrastructure was not the right foundation for the work he wanted to do.
He developed a radical hybrid approach long before “hybrid” meant anything beyond a car. He invented Stimulated.Works and The Stimulated Method to move forward in a world without creative limits—where clients could dream without limits, and he would figure out how to get it done.
The world’s largest cruise lines took him up on that challenge. To date, Robb has used The Stimulated Method and Stimulated.Works to develop and execute more than thirty immersive, interactive entertainment experiences on new cruise ships, with more planned for 2026 and 2027.
There is one thing Robb has not yet accomplished—and it’s the one he’s most dedicated to: sharing the power of The Stimulated Method and Stimulated.Works with more people. His passion is helping creative people thrive.
Outside of his career, Robb supports environmental causes, democracy, equal rights, and charitable work, and proudly supports his wife Pam, a degreed microbiologist and serial nonprofit supporter.
Look for Robb and Pam in the stands at LAFC and USMNT soccer matches.
Trusted when the stakes are real
Testimonials
“It’s rare that you come across a company like Stimulated-Inc. We’ve worked with Robb Wagner and his team for seven years at Carnival Cruise Line. The true testament of Robb’s work is in the compliments we receive night after night from our guests.”
—Sarah Beth Reno, VP Entertainment
“I appreciated your openness and willingness to do everything within your ability to serve Michael and this project at the highest level. You accomplished this in spades.”
– Kenny Ortega, Emmy Winning Director/Choreographer
“Stimulated-Inc. is a creative company with a unique, smart, and very effective method of creating and delivering great content. I use them almost exclusively for the Foo Fighters tours. The only time I’ve strayed away I’ve regretted it.”
— Dan Hadley, Production & Lighting Designer, Foo Fighters
“Robb is imaginative, smart, and super practical. His work completely changed our shows from fun and engaging to one-of-a-kind theatrical experiences. He’s out for the best production possible — and that’s what we achieved.”
—Peter Flynn, Creator/Director
“Robb – You really facilitated our crazy dreams.”
—Chris Milk, Co-Director, YouTube Music Awards
Join Robb Wagner’s Radical Creativity: Kill The Chaos Tax