Molding & Breaking

PHASE 1

MOLD

  1. Learn everything we can about you, your goals and your audience.
  2. Bring together an adhoc cohort of experts.
  3. Deep dive with experts and mold your project.
  4. Present recommendations & options.
  5. Agree on direction.
  6. Agree on budget & schedule ranges.

 

PHASE 2

PLAN

  1. Grow the adhoc cohort.
  2. Lock creative direction.
  3. Make detailed roadmaps.
  4. Program Stimulated.Works.
  5. Close loops on all questions.

 

PHASE 3

EXECUTE

  1. Create the project assets.
  2. Integrate assets into the final product.
  3. Rehearse & refine.
  4. Modify assets as required.
  5. Sign off on the final product.
  6. Go live.

 

PHASE 4

BREAK

  1. Archive project assets.
  2. Break the mold.