Introducing A Modern Evolution of
Redefine Gifting
Watch The Video
Give Not Gift is a new holiday campaign concept for TisBest—an evolution of Redefine Gifting that connects with TisBest’s key consumer demographic. Built around an Instagram-first strategy, the campaign drives users to a dedicated landing page on TisBest’s site, where they can purchase charity gift cards as usual and now add a beautifully branded Give Certificate to complete the experience. The Give Certificate creates an emotional bridge between the act of giving and the person receiving, offering a tangible, shareable way to say “I gave in your name, not just for you.” This fresh expression of TisBest’s mission keeps the original spirit alive while updating it for a new generation of givers who want to make generosity the new tradition.
Real talk. Giving a present is hard. Who even knows if Jerry will like that spice rack? But instead of tossing money into a commercialized vortex, now you’ve got the world’s first Give Certificate in hand. A way to let your loved one go shopping for a good cause, all, while you foot the bill. Finally, a gift you know will be treasured by your friend and whichever charity she chooses.
If grandma wanted to give you something that would last forever, welp, she’s done it.
Social Media Examples
Today, we celebrate the unconditional love that puppies give us every day. And we just can’t get enough, so post photos of your pups and use the #NationalPuppyDay, we’ll be looking! Or if your puppy has an IG, tag them in the comments.
#PuppyDay #GiveNotGift #PuppiesOfInstagram
A friend of a friend told us to share, and so we did. We’re sharing and Giving the love to all of our awesome curated causes. It’s our way of getting social on a Saturday. You too can help us share the love with a little word of mouth- by sharing our profile. ❤️
#GiveNotGift #SocialSaturday #WordOfMouth
Women Empowerment means more than just lending a helping hand to your mom here and there, it means Giving a helping hand. Our women-focused and women-led #nonprofit organizations need that hand! Check out the full curated list on Give Not Gift.
#WomenEmpowerment #SupportWomen #GiveNotGift
