Business Model

Revenue Streams

  1. Licensing & Royalties – Artists and labels receive revenue from immersive experiences featuring their music and brand.
  2. Venue Partnerships – Bars, restaurants, clubs, and other venues pay for custom-branded entertainment packages that attract high-spending customers.
  3. Event Sponsorships – Brands can sponsor experiences for targeted audience engagement and promotional opportunities.
  4. Subscription & Membership Tiers – Scalable service tiers allow venues to access different immersive experiences based on their budget and audience size.
  5. Merchandise & Limited-Edition Content – Exclusive merchandise and digital collectibles tied to the immersive experiences drive additional revenue.


 

Market Opportunity

For Artists & Labels

  • Passive Revenue Generation – Artists earn money while their brand and music are experienced in innovative ways.
  • Expanded Audience Reach – Fans engage with music beyond traditional concert or album sales.
  • Brand Extension – Artists can create unique, unforgettable spaces tied to their identity and storytelling.

For Venues & Event Spaces

  • Increased Foot Traffic & Revenue – Exclusive experiences drive new customers and encourage repeat visits.
  • Higher Check Averages – Artist-branded food & drink menus command premium pricing.
  • Event-Based Upselling – Ticketed experiences, VIP sections, and limited-time activations create additional income streams.
  • Social Media Buzz – Unique, immersive experiences generate organic viral marketing and influencer engagement.

 


 

Implementation Strategy

Phase 1: Coalition Building

  • Identify and engage key stakeholders across music, music management, finance, strategy, talent booking, technology, production, F&B, marketing, ticketing, and merchandising.
  • Establish strategic partnerships to align resources, expertise, and investment in the project’s growth.
  • Secure initial funding to develop pilot programs and launch key activations.

Phase 2: Pilot Launch

  • Secure initial talent commitments.
  • Deploy pilot experiences in high-traffic venues to test audience engagement and venue performance.
  • Gather data on user interaction, revenue impact, and scalability potential.
  • Optimize based on real-world feedback from venue operators and audience insights.

Phase 3: Scale & Expand

  • Expand partnerships, onboarding more artists, labels, and stakeholders into the ecosystem.
  • Strengthen collaborations with major hospitality chains, entertainment venues, and brand sponsors to drive nationwide and global expansion.
  • Introduce scalable distribution models to maximize reach and impact.

Are you interested in joining our coalition of stakeholders in music, finance, strategy, talent booking, technology, production, F&B, marketing, ticketing, and merchandising? Schedule a call with Stimlated-Inc. founder Robb Wagner.

Schedule A Call


 

The only process of its kind

Stimulated.Works and The Stimulated Method power our approach. These exclusive, battle-tested tools enable us to deliver high-impact video experiences with unmatched precision, cost control, and scale.

 

1

Develop the base experience

We create the core experience and produce scalable assets that can be adapted to multiple venues.

2

Design The Venue Technology

We design a tailored technical infrastructure to integrate the experience into each new venue.

3

Customize for each venue

We adapt the base experience and assets to fit the unique requirements of each venue.

4

Install, launch & repeat

We install the experience, make final adjustments, and go live—ready to repeat at the next location.


 

Rotation As A Core Strategy

Musoria is a dynamic, ever-evolving experience that moves between select venues, transforming each location into a temporary epicenter of immersive music exploration. This rotational model creates urgency and anticipation, drawing in local audiences while fostering a dedicated, nomadic following. By constantly shifting, Musoria stays fresh, culturally relevant, and in high demand, opening doors for strategic brand partnerships, venue collaborations, and innovative content refreshes.


 

Financial Projections

Projected revenue streams over three years:

  • Year 1: $XM – Pilot venues and limited artist collaborations.
  • Year 2: $XXM – Expansion into national hospitality chains and premium venues.
  • Year 3: $XXM+ – Global scaling, AI-driven content, and premium licensing deals.