CHRYSLER GROUP

INTERNATIONAL REVEAL EVENT

Details

6,500 dealers from around the world gathered at the MGM Arena in Las Vegas for Fiat Chrysler Automotive Group's launch of its newest car ranges for brands including Chrysler, Fiat, Jeep, Dodge, Ram, Maserati & Mopar.

Seven brand CEOs presented their future vision, backed by a state of the art LED structure that reached into the audience. Event highlights included CMO Olivier Fran├žois debut of Fiat's "The Italians Are Coming" campaign and an unforgettable state of the company presentation from FCA Group CEO, Sergio Marchionne.